Manual de los cinco sentidos: guía para crear eventos sensoriales = (Record no. 13818)
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| fixed length control field | 02795nas a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220523165945.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m|||||r|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171219t2019 sp ||||| |||| 00| 0 spa | |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 1852-2300 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Salus Infirmorum |
| 245 00 - TITLE STATEMENT | |
| Title | Manual de los cinco sentidos: guía para crear eventos sensoriales = <br/> <br/> |
| Remainder of title | The five senses manual: a guide to creating sensorial events / |
| Statement of responsibility, etc. | María Lapeña Reguero, Flávia Gomes-Franco e Silva |
| 500 ## - GENERAL NOTE | |
| General note | PDF en biblioteca |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliografía: p 16-19 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Una de las principales herramientas de comunicación utilizadas por las empresas es el <br/>evento corporativo. Se trata de un conjunto de acciones diferenciales que redundan en <br/>un encuentro único y experiencial con la marca. En estos eventos es común el uso de <br/>técnicas de marketing sensorial con el fin de estimular los cinco sentidos mediante la <br/>creación de un entorno característico que se asocie a la marca y merezca la pena <br/>recordar. El presente estudio se centra en el análisis de las técnicas de marketing <br/>sensorial aplicadas a eventos corporativos. El objetivo principal consiste en la <br/>elaboración de una guía que aúne las principales herramientas empleadas en el <br/>marketing de experiencias. Para ello se realiza una revisión de la literatura especializada,<br/>así como entrevistas a expertos en marketing, cuya aportación se ve reflejada en la guía, <br/>sobre todo en lo que respecta a las nuevas tendencias en marketing sensorial. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Corporate events are one of the main communication tools used by companies. A <br/>corporate event is a set of distinctive actions designed to create a unique experiential <br/>encounter with the company brand. The use of sensory marketing techniques has <br/>become increasingly common at these events as a way of stimulating the five senses by <br/>creating a memorable, brand-specific environment. This study analyses the sensory <br/>marketing techniques used in corporate events, with the main objective of producing a <br/>guide to the most commonly used tools used in experiential marketing. The study <br/>includes a review of the literature on the subject and interviews with marketing experts, <br/>whose insights and experience are reflected in the guide, particularly in relation to new <br/>trends in sensory marketing |
| 653 14 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | marketing sensorial |
| 653 14 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | marketing de experiencias |
| 653 14 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | eventos corporativos |
| 653 14 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | cinco sentidos |
| 653 14 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | comunicación |
| 653 14 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | sensory marketing |
| 653 14 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | experiential marketing |
| 653 14 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | corporate events |
| 653 14 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | five senses |
| 653 14 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | communication |
| 773 ## - HOST ITEM ENTRY | |
| Related parts | -- 2019, v 23, n 1, p. 1-19 |
| Title | Redmarka: revista de marketing aplicado |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Artículo de revista |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Non-fiction | Revistas y artículos | Revistas y artículos | 23/05/2022 | PP | 5965 | 23/05/2022 | 23/05/2022 | Artículo de revista | Artículo de revista |