Using Grindr™, a Smartphone Social Networking Application, to Increase HIV Self-Testing among Black and Latino Men Who Have Sex with Men in Los Angeles, 2014 / Emily Huang, Robert W Marlin, Sean D Young, Alex Medline, and Jeffrey D Klausner

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Introduction—In Los Angeles County, about 25% of men who have sex with men (MSM) are unaware of their HIV positive status.
Methods—An advertisement publicizing free HIV self-tests was placed on Grindr™, a smartphone social networking application, from April 17 to May 29, 2014. Users were linked to http://freehivselftests.weebly.com/ to choose a self-test delivery method: U.S. mail, a Walgreens® voucher, or from a vending machine. Black or Latino MSM ≥ 18 years old were invited to take a testing experiences survey.
Results—During the campaign, the website received 11,939 unique visitors (average: 284 per day) and 334 self-test requests. Among 57 survey respondents, fifty-five (97%) reported using the self-test was easy; two persons reported testing HIV positive and both sought medical care.
Conclusions—Social networking application self-testing promotion resulted in a large number of self-test requests and has high potential to reach untested high-risk populations who will link to care if positive.